International rap sensation G-Eazy (Gerald Gillum, 2011) and manager Matthew Bauerschmidt (2011) took a break from their When It’s Dark Out tour to discuss their rise to fame, the importance of proper branding, and how a successful career in entertainment comes down to work ethic. G-Eazy’s latest album, When It’s Dark Out, reached #1 on Billboard’s Top R&B/Hip-Hop Albums and Rap Albums charts, selling over 100,000 units within its first week. 44 of his national When It’s Dark Out tour dates have been sold out so far.