In this clip from an ABA 2007 Forum titled “Entertainment Law Litigation Review,” the panelists discuss Apple Records’ series of trademark infringement lawsuits against Apple Computer, Inc. which begun in 1989 when Apple Computer began putting music synthesizers into their products, and re-emerged when Apple Computer began to market iTunes. They also briefly recap a Wisconsin case in which a man ran for Sheriff in Wisconsin under the name “Andy Griffith,” which led to a lawsuit against him by the real Andy Griffith. This case clarifies the difference between commercial dilution and non-commercial use of a public persona, and the importance of demonstrating value of a trademark or persona via continued use.