In this clip from – Ron Sobel, President of North Star Media, talks about internships. Since North Star Media is in Los Angeles, North Star Media is intimately connected with the LA music schools like USC. Sobel lists some of the duties of North Star interns, such as burning CDs, developing new writers, and seeking out new talent online. Also in this segment, Sobel covers the desired characteristics of internships. He explains that the characteristics depend on the intern�s target division. North Star Media’s connection with music supervisors is covered as well.