In this clip from www.artistshousemusic.org – Nic Adler, owner of The Roxy Theater in Los Angeles, talks about what it takes to be a successful artist. For instance, he mentions the importance of quality and heart. Adler also discusses the Los Angeles scene. LA local bands are signed more often since the music business is accessible to them. Also in this segment, Adler mentions The Roxy internships. He believes the internships are a great first step in making it in the industry. Adler also explains how artists use The Roxy as a vehicle. Artists begin promoting outside venues and slowly work their way to the top.