In this clip from www.artistshousemusic.org – Nic Adler, owner of The Roxy Theater in Los Angeles, talks about starting a club like The Roxy. He explains that one needs to think of the customer needs, such as the viewing angles and ticket prices. One also needs to consider the band’s needs. Adler lists aspects such as the sound system, lighting, and dressing rooms as pertinent needs of the band. Also in this segment, Adler discusses coming from a business perspective. The owner needs to make sure that the employees are taken care of and that the bar and door are profitable.