In this clip from www.artistshousemusic.org – Alan Ett, President, CEO and founder of Alan Ett Creative Group, recounts how he got his start in the music business, and describes in detail some of the Group’s companies, including Opus 1 Music Library, Media City Sound, Creative Production Group, and IMRAS (International Music Royalty Administration Services). He also discusses his management philosophy, how he integrates creative concerns into business matters, and the challenges that face an independent company in competition with the majors. Finally, he offers some cautionary advice to musicians hoping to break into the music business.