In this clip from www.artistshousemusic.org – George Howard, Professor of Music Business at Loyola University, New Orleans and ArtistsHouseMusic, continues his course “Music Business 101” with a discussion of strategy — an overarching concept that Howard refers to as “the artist’s toolshed.” He begins by defining strategy and why it differs from what he calls “random acts of improvement,” and then discusses how to build a dashboard to track your progress, how to measure progress on the micro and macro levels, and how to review your strategies periodically to ensure that you are on the right path. Finally, he defines some archetypes which artists can use to help fit themselves into a career strategy that is in line with their talents, needs, situation, and goals.