In this clip from – George Howard, Professor of Music Business at Loyola University, New Orleans and ArtistsHouseMusic, continues his course Music Business 101 with a discussion of connectors (people who can bridge the gaps between groups of people to spread the word about something important, such your music) and salesmen (the people who are actually going to be selling your music to retailers, labels, and so on), and how to harness these special people in the service of your career. He also delves into Malcolm Gladwells concepts of weak ties and the magical number, which describe other ways to achieve the same goal getting your music heard beyond your friends, family, and the bartender at your local club.