In this clip from www.artistshousemusic.org – George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course “Music Business” 101 with an extended discussion of the three sides of the “Hedgehog Concept” — your passions, what you can do better than anyone else, and how you can make money — and how to turn these three things into a coherent, disciplined strategy for advancing your career in the music industry. He also delves into the second main goal of a music career — making music that has a lasting effect on the culture you live in, rather than just capitalizing on an of-the-moment trend.