In this clip from www.artistshousemusic.org – George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course “Music Business” 101 with a discussion on two fundamental concepts that you absolutely must understand in order to have any hope of succeeding in the music business — “The Hedgehog Concept,” and an unshakeable conviction that your music, or the music of the artists you are working on behalf of, must be heard.