In this clip from www.artistshousemusic.org – Miles Copeland describes marketing as “constantly being reminded.”
Miles Axe Copeland III (born May 2, 1944) is an American entertainment executive, best known for founding I.R.S. Records. His brother, Stewart Copeland, was part of the pop-rock trio The Police, which Miles managed. Another brother, Ian Copeland, was a successful booking agent who described much of the New Wave adventures of Miles, Stewart and himself in his book, Wild Thing.