In this clip from – Michael Blue Williams, a manager, explains what he looks for in an artist. Williams explains that artists need that star quality, like Monica, Donell Jones, Macy Gray, and Outkast have. A star is going to look good no matter what. However, Williams also discusses the importance of having a work ethic. Even though an artist may have that star quality, the artist won’t make it if they don’t have a strong work ethic. The artist also needs to be great to work with. Williams points out that in the music industry, people need to like you to help you out. Having good manners is essential. Also in this segment, Williams emphasizes understanding the business as an artist.