In this clip from – Michael Blue Williams, a manager, talks about his top four priorities for an artist. The first priority is music. The artist needs exceptional music. The second priority is touring. Touring helps the artist build a fan base. It is also a source of income. The third priority is publicity. Publicity helps the artist get out to the fans. Finally, the fourth priority is videos. Videos are an additional marketing tour. With videos, the artist is able to get on television and be in front of even more people.