In this clip from www.artistshousemusic.org – Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the economics of buying and selling music in a digital age the opportunity costs involved in finding music to download, the transaction costs involved in marketing and buying music via the internet, and the tension between the Law of One Price and the interests of the established music industry in pricing for-sale downloads. Part 4 of 7.