In this segment of a panel discussion on artist management presented at Loyola University, New Orleans in 2008, panelists Don van Cleave, Gary Gersh and Steve Rabolvsky assess whether downloading and social media hold the keys for the future success of the music industry, and discuss the real motives behind Apples espousal of iTunes. They also speak honestly about the music industrys current state of mind, and what the industry might be able to do to salvage the goodwill of their customers. Gersh also shares his experiences trying to break Radiohead while at Capitol, and the challenges he faced trying to persuade radio, retail and even his own label that the band was worth investing in.