In this clip from www.artistshousemusic.org – Adam Taylor, President of APM Music, discusses his company’s role in creating music for video games, and how it differs from their partnerships with film and television – in specific how the service that music libraries provide allow game developers to include dozens or hundreds of short pieces of music in a game or film without needing to compose it, hire a band, find a singer, record it, mix and master it, and cut it to size all on their own. He also discusses how the business his company conducts with game developers differs from their relationships with film and television producers.