In this clip from www.artistshousemusic.org – Jorge Zamora, Vice President and General Manager of SGZ Records, talks about the Latin music genre. He makes the point that Latin music is a universal music because there are so many styles that fall under the Latin genre with similar styles in different regions. Jorge then discusses how Latin artists break into mainstream American music. He believes that Latin music, as it has in the past, will continue to grow and reach a larger audience.