In this clip from – Jon Vanhala compares and contrasts the way music used to be advertised and distributed with today’s methods. He discusses how digital music has spawned a new marketing approach. Nowadays the distributor is driven to promote exclusives to the Walmarts, Targets, and Best Buys of the world to get a song or record promoted. He points out that coop advertising doesn’t exist in these relationships, but has been replaced by exclusives. Every dealer wants an exclusive for their store. It’s a whole new world for distributors and those that see it are taking advantage of it.