In this clip from www.artistshousemusic.org – Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about the process of making a music video and the departments that are involved. She explains that the process starts initially with the artist’s idea and concept for the video. Directors are solicited and then eventually matched with the artist. Production on a music video involves input from A&R, managers, the artist, and the marketing person.