In this clip from www.artistshousemusic.org – In this interview with Loyola University, New Orleans Professor George Howard, industry veteran Peter Lubin draws on his own career in music journalism, publicity, and A&R, to illustrate some key points that young people who want a career in the music industry need to know. In particular, he discusses the challenge of staying flexible and maintaining portable skills in an industry that rewards specialization, the importance of integrity, honesty and networking in leading to those pivotal moments when you can leap into something exciting and great, and how the profession of A&R has changed over the past twenty years and what those changes imply for the health and outlook of the major-label system.