In this clip from www.artistshousemusic.org – Adam Taylor, President of APM Music, discusses at length the nature of his company’s relationship with songwriters and recording artists, and the works they create – how ownership of the copyright is typically managed in work-for-hire relationships, how artists get paid, and how custom licensing deals (as with the NFL and Electronic Arts) are structured. He also describes the other side of this – how APM connects artists with the clients who license music from them.