In this http://www.artistshousemusic.org clip from an ABA forum held in 2007 titled “IP Meets Entertainment-Trademarks and Business Patents,” the panel fields a question about helping performing artists defend their name as a trademark against artists whose name might be confused with your client’s. The panelists explain how to know where the test of likely confusion begins to take hold, and how to prepare for the future when searching for prior use of their name.