In this clip from – Giora Breil, Senior Vice President of E Musica, discusses how his company approaches digitizing old masters. Music, he believes, portrays the culture. Thus, the quality of the remastered old music is their number one objective. Since a new generation of listeners may not know much about the artist, his company creates more detailed CD inserts with liner notes and photos. Packaging the product at a reasonable price is also one of the goals of the company.