In this clip from – Giora Breil, Senior Vice President of E Musica, discusses his background in the music industry. He explains how he started off in advertising and came to the United States. Giora then talks about his early career and after working in advertising how he began working for Telemundo when it was first started. At Univision he was given a job where he was given the task of getting rid of the inventory of Latin albums and thus became involved in the music industry and developed contacts with various Latin recod labels.