In this http://www.artistshousemusic.org clip, former Ticketmaster CEO Fred Rosen discusses how the economics of ticket pricing for live concerts has evolved over the past few decades. He describes the invention of the “Golden Circle” (which was the first premium-priced event ticket plan) and the advent of tiered pricing based on seat location. He also shares his thoughts on how tiered pricing has transformed the business of live music for promoters, artists, managers, and agents.