In this clip from www.artistshousemusic.org – Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues. Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.