In this clip from – Eric Levin, founder of legendary Atlanta record store Criminal Records and the AIMS coalition of independent music stores, shares his thoughts and experiences in dealing with retail stock turnover (how quickly and often a given CD/album needs to be re-ordered) and in making business decisions based on that number whether to send back product that doesnt sell after a year, what to tell the distributor about pricing, and how to decide whether a given product is worth stocking at all. He also discusses his experiences dealing with major labels and their decisions (ostensibly made on his behalf) which make no sense at the indie store level.