Dear HR Director,
We would like to be your supplier of multimedia content aimed at leveling the playing field for all employees in terms of what they know about music business. Our hypothesis is that an “informed employee” will be a retained and motivated employee.
The Music Industry Program at Loyola University New Orleans has been successfully preparing the music industry leadership and workforce for over 20 years. We are proposing a series of quarterly, online, multimedia modules for all of your employees that are aimed at this same result.
Problem No. 1: Onboarding
Let’s suppose that you are an HR director responsible for onboarding of new employees as well as addressing the development and training of existing employees. You post a job, with its multiple qualifications, responsibilities, and duties.
You receive good response but most of the applicants are from tech, software, marketing, or Internet companies, and they know little about the music business, its legal foundations, its divisions, its ecology, its heroes, or its history.
“We need to bring them up to speed!” suggests the boss.
Problem No. 2: Retention
You’ve just hired a perfect candidate for the job and your new team member is settling into the position – meeting colleagues, learning systems and policies, being trained and handling their first set of tasks. Life is good, right?
Well, maybe not. The research has spoken and it’s not good:
- There’s over a 20% chance that your new employee will leave the position within the first year and you’ll be conducting the same search next year.
- Searches are expensive. They can cost up to 20% of the annual salary
So what do we do? We could send out weekly summaries of the music news articles that few of us have time to read. Or we could suggest blogs, websites, or even books. Or we could provide our employees with a series of micro-learning modules.
- 15-minutes long
- Timely and accurate
Reflect best practices for:
- Online learning
- Media production
- The basics of copyright law
- Industry sectors
- Company functions
- How to create awareness
- Trends and data
Provide useful data regarding:
- Talent acquisition
- Talent development
- Talent management
- Career promotion and succession
Below you will find examples of modules concerning five different topics. The videos range for each from 1 minute to 11 minutes in length and there is related video content at the end of each module. The user may consume the information in the module via the info-graphic, the video, or the audio narration of the info-graphic, or all three.
LET US BE YOUR PROVIDER FOR ONLINE LEARNING CONTENT! We can provide material for use in your learning management system, or we can provide it in our LMS. We can produce multimedia, online, mobile-friendly, micro-learning modules and webcasts to provide employees with a routine method of improving their knowledge and skills in various areas of the music business.
We can provide them with 60 second “power briefings” delivered as an MP3 via text or email. In addition, we can provide you with useful assessment data. You can choose the topics, the frequency, the approach, and your artists can participate in the videos, allowing them to establish a personal connection with those who work on their behalf.
One final word about the Artists House platform: this site is under development. If you get lost in the additional videos section, or otherwise, you’ll find the link for Employee Training under the “Business” navigation heading.