In this clip from www.artistshousemusic.org – Derek Sutton, a seasoned road manager, explains the importance of passion. An artist must believe in the music they’re representing. Sutton also emphasizes the significance of trust. He talks about the two types of managers as well. One type is the manager that manages one band for their entire career. The other type is a group of managers that manages a lot of individuals. Sutton points out that either can be done. However, the one-man one band approach calls for extra persistence. The manager has to educate himself and learn the art of cold calling. Also in this segment, Sutton discusses the importance of knowing the basic numbers in contracts. He recommends Don Passman’s book, “All You Need to Know About the Music Business,” and stresses the value of a competent attorney. The value of friends and family is covered as well.