In this clip from www.artistshousemusic.org – Darrale Jones, VP of A and R at Atlantic Records, talks about being an A and R rep. He believes there is more responsibility in today’s industry to stay within a budget to develop an artist. Darrale discusses how an A and R rep progresses in the term of their career by finding successful artists. He explains what he is looks for in terms of certain characteristics in an artist he believes will be successful and his methods of how to find an artist.