In this clip from www.artistshousemusic.org – Charlotte Lee, an artist manager for IMG, talks about launching a young artist’s career. She stresses that since the artist and label are generally starting from ground zero, it takes a lot of patience and perseverance. It requires a lot of talking up the artist. Lee also shares that besides sending usual press materials, the label tries to set up auditions with key people in the industry. Also in this segment, Lee explains how the label finds artists. Usually artists are recruited from buzz in the industry, not solicitation. Networking is a significant part of the music business.