In this clip from www.artistshousemusic.org – Catherine Stellin is former Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin talks about how consumers today have a strong desire for someone to recommend other products to them based on their established interests. Furthermore, Stellin explains how music marketing fits into this modern consumer concept.