In this clip from – Producer, musician and label owner George Howard discusses the debate over branding (licensing music for use in advertisements and media), and the effect that branding can have on a career. Can branding be a good thing? Can an artist really ever sell out? Analyzing several cases (such as Nick Drake, Led Zeppelin and U2), Howard offers concrete advice to musicians who will need to confront whether to license, and to whom to license, their own creations.