In this clip from www.artistshousemusic.org – Alexa Birdsong, Director of Arts and Cultural Programs for the City Parks Foundation in NYC, talks about being the first producer of Jazz at Lincoln Center, and the challenges that arose, where to find an audience, who was the audience, and how they advertised these events in New York City. Alexa also talks about dealing with a big band, the Lincoln Center Orchestra, and all the work and coordination that is needed.