In this segment from www.artistshousemusic.org – a panel discussion held at a meeting of the AIMP (Association of Independent Music Publishers Forum), moderator Don Passman discusses the recent history of the music industry with an eye toward the structural changes within the industry which have brought about the need for companies to innovate and find any way to generate revenue that they can in the case of record labels, the so-called 360 deal. Passman discusses the origin of 360 deals, why they have become popular, and poses a question for the panel: do 360 deals amount to a naked land grab by record labels, or are they a legitimate and measured strategy by record labels to continue to offer artists the services they render in such a way as to keep the bottom line in the black?