In this clip from www.artistshousemusic.org – Ken Lopez, Clinical Professor of Music Industry at the University of Southern California, talks about his background. Lopez teaches classics on topics such as acoustics, live music production, marketing, and product development. He explains that he used to own music and audio stores, like his Pro Audio shop. Lopez also owned his own tour sound company. His experience at JBL is covered as well. Also in this segment, he shares the value of his experience in the engineering labs of JBL. The significance of marrying practical realities to theoretical aspects is covered too. Lopez points out that the challenge of designing a component that can be built and durable.